How to Start Selling Colourful Stubby Coolers in Your Retail Store

In a world where being unique is king (or queen), bright and colourful drink coolers have become a popular choice for consumers looking to add a unique touch to their beverages. Retailers have taken notice of this trend and are capitalising on the demand by offering custom drink coolers on their e-commerce platforms and in-store. If you're thinking of adding this product to your range, this will help you get started.

Drink coolers, also known as stubby holders, have seen a surge in popularity in recent years as people look for ways to express their individuality. For retailers, offering drink coolers presents an opportunity to diversify their product offerings and attract a wider range of customers.

Sell a colourful stock range and offer your customers customised bulk options!

When adding drink coolers to your store, you'll need to consider the style of your store. Boho chic or 80s retro? Palm trees or Navajo Rugs? Australiana or camo? There are so many choices to choose from and remember, your customer is gifting for others so be sure to cater to a diverse range or colours, designs and even sizes! Standard and slim stubby holders solve the size problem.

Identifying Target Markets

To effectively market custom drink coolers, it's important to identify potential customer demographics and target markets. Consider seasonal trends and events, such as summer, festivals, and weddings, to capitalise on specific opportunities. Segmenting your target markets will also allow for more tailored marketing strategies. But don't be limited to sales, level up with a 'Gift with Purchase' programme or spend & save. Customers love a freebie and it it helps grow your AOV, why not?

Adding Customisable Drink Coolers to Your Store

Don't stop there. Once you have a stock line in store, set up a placard offering 'Custom Stubby Coolers" with design options that customers can choose from. They can supply a design and choose from 15 colour choices of side binding tape and overlock stitching. Integrating options tools on your website will also enable customers to create their own unique designs.

Stubbyz can ship directly to your customers and this is a great additional revenue channel.

Promoting Customisable Drink Coolers

Utilise social media platforms for targeted advertising to reach potential customers interested in custom drink coolers. Collaborating with influencers or bloggers for product reviews can also help increase visibility. Running promotions or discounts will attract customers and encourage them to make a purchase.

By following these steps, you can start selling strock & customisable drink coolers in your store and on your e-commerce site and tap into the growing demand for personalised products. Continuous monitoring and adjustment of your marketing strategies will help you achieve optimal results. Diversifying your product offerings with custom drink coolers can lead to increased revenue and growth opportunities for online merchandisers.